Privacy Policy
Last updated: 29 September 2026
A Hebrew version of this page is coming soon.
Who we are
Playra is a web service that turns football match footage into personal highlight reels. Playra is operated from Israel. In this policy, "Playra", "we" and "us" mean the operator of the Playra service, and "you" means anyone who uses it: players, parents and guardians, coaches and fans.
Questions about this policy or your data go to support@playra.ai.
What we collect
We only collect what the service needs to work. Depending on how you use Playra:
- Account details: your email address or phone number, a password (stored only as a one-way hash, never in readable form), your display name, profile photo if you add one, and your account type (player, parent, coach or fan). If you sign in with Google we store the Google account identifier that Google gives us.
- Profile details you choose to add: for example age, gender, team, league, position, preferred foot, height, nationality, location, shirt number and colours, strengths and areas to improve, and for coaches the age groups and focus you work with.
- Parent and guardian details: for a player under 16, the name and email address of a parent or guardian, and a record of whether and when they approved.
- Match footage and marking: the videos you upload (with file name, size and type), Veo match links you paste, match details you enter (such as date and opponent), and the point where you marked yourself on the video so we know which player to follow.
- Highlights: the clips and highlight reels we generate for you, and any edits you make to them.
- Social activity: posts, comments, reactions, follows, direct messages, blocks, shortlists (for coaches) and share links you create, including how many times a share link was viewed.
- Payments:your plan, billing cycle, payment history and credit usage. Card payments are handled by CardCom. We never see or store your full card number: we keep a payment token issued by CardCom and your card's expiry month and year, so that your subscription can renew.
- Settings: your language and your privacy and notification preferences.
- Device details: if a Playra mobile app registers your device for notifications, the device platform and its notification token.
- Cookies: described in the Cookies section below.
How we use it
- To create and run your account and sign you in.
- To process your match footage: find the moments where the player you marked is on the ball, cut those moments into clips and build your highlight reel.
- To show your profile and content to other users in the way your settings allow.
- To send you service emails, for example a welcome email, password resets, guardian approval requests, "your highlights are ready" notices, receipts and billing notices, and confirmation of a deletion request.
- To take payments and manage your plan and credits.
- To keep the service safe, prevent abuse and fix problems.
We do not sell your personal data and we do not use it for advertising.
AI match analysis
Playra has an optional AI match analysis feature that is not currently available to users. Today no match footage is sent to any third-party AI provider. If we make this feature available, it will be something you choose to run on a specific match, and before any footage is sent to a third-party AI provider we will update this policy to name that provider and say what is sent.
Who we share it with
We use a small number of service providers to run Playra. They process data on our behalf and only for the purposes below:
- Amazon Web Services (AWS): hosting, databases and storage of videos and highlights, in data centres in the European Union (Stockholm, Sweden) and the United States.
- Our match-analysis contractor: the video processing that finds your moments on the ball runs in a pipeline operated for us by a specialist contractor on AWS in the United States. It receives the match footage and your marking point, and returns the moments it found.
- Amazon SES: sending our service emails.
- CardCom (Israel): card payments and subscription renewals.
- Google: only if you choose Google Sign-In, to confirm your identity.
- Veo:only when you give us a Veo match link, we fetch that match's footage from Veo.
We may also disclose data if the law requires it, or to protect the safety of our users or the service.
What other users can see
Your profile is public by default, which means other Playra users can view it and find you in search. In Settings you can make your profile private and choose whether you appear in discovery. Each highlight you publish can be public or private, and you can choose whether it appears in the feed. A share link lets anyone with the link watch that highlight without an account, so only share it with people you want to see it.
Children, parents and guardians
Players under 16 need a parent or guardian's approval. When a player under 16 signs up, we ask for a parent or guardian's email address and send them an email with a link to approve. Until they approve, the player's profile and content are not shown publicly. A parent can also create and manage an account for their child. Parents and guardians can contact us at any time to ask what we hold about their child or to request deletion.
Cookies
We only use cookies that the site needs to work:
access_tokenandrefresh_token: keep you signed in.account_type: remembers your account type so the right screens are shown.NEXT_LOCALE: remembers your language choice for up to one year.
We use no advertising or analytics cookies and no third-party tracking scripts.
On the sign-in and sign-up pages we load Google's sign-in script so that you can choose Google Sign-In. Google may set its own cookies when that script runs, under Google's own privacy policy.
How long we keep it
We keep your data for as long as your account is active. You can request deletion of your account in Settings or by emailing support@playra.ai. We record the request, confirm it by email and then action it. A parent or guardian can request deletion for a player they manage. We may keep limited records where the law requires it, for example payment records.
Your rights
You can ask us to give you a copy of your data, correct it, delete it, or stop a particular use of it. Much of your data can be changed directly in your profile and Settings. For anything else, email support@playra.ai and we will reply. You may also have the right to complain to your local data protection authority; in Israel that is the Privacy Protection Authority.
Security
We take reasonable technical and organisational measures to protect your data. For example, passwords are stored only as strong one-way hashes, connections to the service are encrypted, and uploaded videos are stored in private storage that is only reachable through short-lived links. No online service can be perfectly secure, so please use a strong password and keep it to yourself.
International transfers
Playra is operated from Israel, and your data is stored and processed in the European Union (Stockholm, Sweden) and the United States, as described above. By using Playra you understand that your data may be processed outside your own country.
Changes to this policy
If we change this policy we will update the "Last updated" date at the top. If a change is significant, we will also let you know by email or in the app.
Contact
Email support@playra.ai with any question about privacy or your data.